PITTSBURGH, Pa. — Pittsburgh Teachers Credit Union will bring in the New Year with a new name: Riverset Credit Union.
Effective Jan. 1, the $87 million credit union will sport the new moniker, which it says symbolizes its 75-year heritage and is representative of the more than 60 companies and organizations that comprise the credit union's membership.
Along with the name change, the look of the credit union's brand has changed. The new Riverset branding “employs a natural color scheme that has an inviting, organic feel. Riverset's advertisements will also feature 'green' tips with the purpose of raising awareness amongst its membership of environmental issues, especially as they relate to fiscal concerns.”
The credit union serves more than 13,000 members.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
