PORTSMOUTH, N.H. -- Service Credit Union's new Web site (www.servicecu.org) features a tunnel page that directs members to two different sites based on membership qualification.

The 104,000 members of $1.1 billion Service CU can be categorized into three fairly equal groups: military members stationed in Germany, military members stationed everywhere else, and civilian community members who live in New Hampshire.

"We had separate military and civilian sites prior to this, with militarycu.org and servicecu.org," said Karen Benedetti, Vice President of Marketing. "However, nearly all soldiers were going through our civilian site, and that showed something wasn't right."

The tunnel page at servicecu.org asks members to identify themselves as civilian or military. Members are automatically routed to the correct site for return visits. Each site features products and services, as well as marketing strategy, for each group.

The web presence also allows members to view each site in English, Spanish, or German.

"With the increasing diversity in the military, we wanted to not only communicate with soldiers in the language they feel most comfortable, but also communicate with spouses and family members," Benedetti said.