DES MOINES, Iowa — Credit unions which are issuing gift cards through their membership in the Atira program have found a sharp increase in demand this holiday season, according to The Members Group, the CUSO which offers the program.
The Members Group, which is affiliated with the Iowa Credit Union League, reported that since the day after Thanksgiving, the official start of the holiday shopping season, the 55 CUs offering the cards have sold nearly 15,000 of the instant issue gift cards with an average load of more than $90 per card.
"This is a strong start to the peak gift card season," said Jeff Falk, TMG director of product development. "During the past three holiday seasons, we have seen sales growth every season, but traditionally the first weekend isn't the biggest sales weekend. People are typically more focused on the sales that retailers are advertising rather than picking up a gift card for that special someone on their list."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
