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Patelco Signs Retired Univision Newscaster As Spokesman in Hispanic Marketing Effort

Count Patelco among credit unions stepping up efforts to attract Latino members. The $4.3 billion institution is mid-way through an eight-week campaign that includes the launch of a new remittance product, a branch opening in a predominantly Hispanic Redwood City, and a radio and print campaign featuring a popular recently-retired...

By Heather Anderson | Updated on December 04, 2007

SAN FRANCISCO — Count Patelco among credit unions stepping up efforts to attract Latino members. The $4.3 billion institution is mid-way through an eight-week campaign that includes the launch of a new remittance product, a branch opening in a predominantly Hispanic Redwood City, and a radio and print campaign featuring a popular recently-retired Spanish language news anchor.

According to Chief of Strategic Innovation Carol Highton, the campaign seeks to meet two objectives: better serve the Bay Area’s large Hispanic population, and attract young families.

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