PURCHASE, N. Y. -- Last year Black Friday, the Friday after Thanksgiving, was the busiest day for holiday shopping last year in the top five traditional gift-buying categories (brick-and-mortar department, discount, clothing, electronics/appliances and sporting goods/toy stores), with more than one-third of MasterCard payment transactions occurring before 10 a.m, according to this year's MasterCard Worldwide Holiday Shopping Insights Report.
Black Friday is commonly thought of as the busiest day of the year for shopping and the start of the traditional holiday shopping season in the United States.
MasterCard anticipates that consumers will be up at the crack of dawn again this Black Friday in search of shopping bargains as they become savvier about their annual holiday purchases.
"MasterCard data shows that for retailers in the top gift-buying categories, Black Friday is indeed the biggest day of the season -- and people know to get out of bed early to cash in on the myriad of bargains that are offered in the wee hours of the morning," said Larry Flanagan, chief marketing officer for MasterCard. "In fact, for electronics and appliances stores, nearly half of their purchase volume occurs before 10 a.m. -- with the early hour from 7 a.m. to 8 a.m. being the busiest."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
