HARRISBURG, Pa. — Using TV talk shows and appearances before national public finance groups, Pennsylvania Treasurer Robin L. Wiessmann has now became a vocal advocate for payday loan alternative products.

"The Better Choice program of the Pennsylvania Credit Union Association is one of Treasurer Wiessmann's top priorities," said a department spokeswoman Tuesday in recounting several speeches promoting the payday alternative before meetings of the National Association of State Treasurers.

Two weeks ago the treasurer, who took the state job in April succeeding U.S. Sen. Bob Casey (D-Pa.), also a Better Choice advocate, appeared on a local Sunday morning NBC show, "Pennsylvania Newsmakers," discussing the payday program. She was joined by Michael Wishnow, PCUA's senior vice president-communication and marketing.

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Next month, said the department spokeswoman, Wiessmann plans to promote Better Choice loans before the annual Treasury Management Conference and Exposition of the National Association of State Treasurers in San Antonio.

Features of the 90-day "Better Choice" include an 18% rate with a $25 application fee plus savings and counseling. Since PCUA began the program a year ago, participating CUs have made nearly $900,000 in loans.

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