NEW ORLEANS — The message is clear and needs to be heard, advocates say: 'Buy CUSO' and "keep the money in the family."
NACUSO is the early stages of putting together a campaign that aims to aggressively get the word out that CUSOs can be the link credit unions need to serve all of their members' financial needs.
Lisa Renner, CEO of CU Holding Company, LLC, told attendees attending NACUSO's Business Services Collaborative that the message of "keeping the money in the family" needs to be heard around the industry. To that end, a number of entities have stepped up to pledge $5,000 each to spreading the word. The donors are CU*Answers, Central States Mortgage, Member Gateways, LLC, Beyond Marketing, LLC and Mountain America Credit Union. Renner also acknowledged PSCU Financial Services for providing the $50,000 seed money in May to kick off the National Center for Collaboration and Innovation.
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