SAN DIEGO — California and Nevada credit unions seem likely to approve another year of advocacy funding during today's League annual business meeting sessions.
A question and answer session yesterday with a league public advocacy panel often sounded more like a congratulatory toast; and, aside from a few questions about strategy and goals, the member credit unions seem pleased with the three-year-old program. The program's mandatory contribution requirement and $6.5 million budget have made it a source of debate in years past.
The campaign's goal is to raise credit union awareness among voters, particularly nonmembers, to get a leg up on future banker legislative attacks. Favorable impressions of credit unions among nonmembers in California and Nevada have risen from 55 to 75 percent since 2005, according to program researchers.
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The session included a surprise visit from California Assemblyman Dave Jones, who sponsored A.B. 779, a data breach notification bill heavily favored by the league.
"I can't tell you how many times I was stopped by legislators who said they had seen the ads, or had received calls from voters," Jones said. "These sorts of advocacy programs you're involved in really make a big difference."
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