Online Application Abandonment Occurs More than Half the Time
CAMBRIDGE, Mass. — A majority of U.S. consumers who begin online applications don't complete them, according to a new study by Forrester Research and comScore. Many didn't intend to when they started, the study found, while lack of information and other problems stymied others. The report also found that many of those who stop do pick up the process later and complete it.
Cash Management Technology Advances To Meet Business Needs
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.