RIVERWOODS, Ill. — Discover Card has scored the highest of all cards in terms of the Rewards and the Billing and Paying Process factors in the J.D. Power and Associates 2007 Credit Card Satisfaction Study, Discover Financial Services has announced.
The inaugural study analyzes the five factors critical to the level of satisfaction consumers have with their primary credit card companies. Discover Card ranked second among the top 10 credit card issuers studied, performing well above the industry average.
In addition to scoring the highest in the Rewards and the Billing and Payment Process factors, Discover Card scored within the top two of all other factors, including Benefits and Features, Fees and Rates, and Problem Resolution. Overall, Discover Card scored within the top two for customer satisfaction, commitment and loyalty.
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"As the leader in cash rewards, Discover Card is committed to helping its cardmembers make their money go further with programs designed to help them earn more rewards, more quickly and easily, than any other card company," said Margo Georgiadis, Chief Marketing Officer for Discover Financial Services.
Discover Card also received the highest score in the Billing and Payment Process factor, once again scoring well above the industry average in this area.
"Discover Card gives consumers more control of and clarity about their credit and finances, while offering greater rewards and responsive customer service," said Carlos Minetti, Executive Vice President for Discover Financial Services. "As we build upon Discover Card's core strengths and make enhancements to deliver an even more simplified and straightforward customer experience, this recognition of our Billing and Payment Process is critically important."
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