PURCHASE, N.Y. — MasterCard International has announced the arrival of a new advertising campaign that features football star Peyton Manning.
"Priceless Pep Talks from Peyton Manning" is a series of tongue-in-cheek vignettes in which Manning appears on a practice field extolling satirical life lessons for fans, MasterCard said.
For the first time in Manning's multi-year relationship with MasterCard–which dates back to 2004–fans can interact with the campaign by personalizing one of 12 Pep Talks from Manning and e-mail the video to someone they know, the brand said.
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The vignettes range from motivating advice on driving a minivan to counseling a friend on starting a new job or wishing them a happy birthday.
The first two spots in the series, "Social Life" and "Spouse Fight," will debut on the nationally televised National Football League season opener between the Indianapolis Colts and New Orleans Saints, September 6, on the NBC Television Network. Others from the series will air periodically on sports and non-sports programming and online media throughout the season.
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