Strategic Planning is a process that should guide your creditunion toward your desired future–or it can be an exercise infutility that drains valuable resources, time and efforts.

Too many times credit union strategic planning activity fallsshort because leaders fail to critically assess the externalenvironment by focusing too much on internal processes, systems andrehashing historical data and procedures.

There must also be more emphasis placed on taking a “MemberCentric” approach or understanding the needs and building strongerrelationships members.

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