ST. PETERSBURG, Fla. — PSCU Financial Services, the card processing and payments CUSO for over 500 credit unions which use the First Data Corp. card platform, is rolling out a new effort that is aimed at helping member CUs develop people, as young as age 12, as CU members.
"As we look to the future, credit unions need to build a strong membership base of young adults. The good news for credit unions is that the values of these young adults are a perfect match for the mission of our industry," said David J. Serlo, president and CEO, PSCU Financial Services.
"They appreciate corporate responsibility and prefer brands known for involvement with not-for-profit causes and community activism. They therefore favor smaller, local institutions like credit unions that offer personal attention over large national corporations with multi-million-dollar advertising campaigns."
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PSCU said it has created an educational program, dubbed the New Age Program, that focuses on marketing and advertising strategies aimed at each stage of the new generation from age 12 to adulthood.
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