ST. PETERSBURG, Fla. — PSCU Financial Services, the card processing and payments CUSO for over 500 credit unions which use the First Data Corp. card platform, is rolling out a new effort that is aimed at helping member CUs develop people, as young as age 12, as CU members.
"As we look to the future, credit unions need to build a strong membership base of young adults. The good news for credit unions is that the values of these young adults are a perfect match for the mission of our industry," said David J. Serlo, president and CEO, PSCU Financial Services.
"They appreciate corporate responsibility and prefer brands known for involvement with not-for-profit causes and community activism. They therefore favor smaller, local institutions like credit unions that offer personal attention over large national corporations with multi-million-dollar advertising campaigns."
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