Search
 

Bellco Makes Bold Play for New Horizons Members

In a new twist to NCUA's takeover of two Colorado credit unions, the state's largest, the $1.5 billion Bellco Credit Union, is waging a bold media bid this month to woo former New Horizons Community members to switch institutions.

By Jim Rubenstein | Updated on August 30, 2007

DENVER — In a new twist to NCUA’s takeover of two Colorado credit unions, the state’s largest, the $1.5 billion Bellco Credit Union, is waging a bold media bid this month to woo former New Horizons Community members to switch institutions.

On a Bellco Web site and in bus bench ads with a Texas spin and titled “Don’t Let Your Money Leave You Behind,” the Denver CU takes aim at a San Antonio competitor, the $4 billion Security Service Federal Credit Union, which was declared by NCUA and state regulators in June the successful bidder for the failed $152 million New Horizons.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2025 ALM Global, LLC. All Rights Reserved.