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Slow and Steady Aims to Win the Race for NuUnion Credit Union's Trust Services Program

Since its roll out in 2005, it's been a slow yet steady stride for trust services at NuUnion Credit Union but that has been the expectation from the beginning and it will continue to be the case at least for the next decade.

By Michelle A. Samaad | Updated on August 21, 2007

LANSING, Mich. — Since its roll out in 2005, it’s been a slow yet steady stride for trust services at NuUnion Credit Union but that has been the expectation from the beginning and it will continue to be the case at least for the next decade.

Industry experts say it can take up to ten years to build a solid trust services operation and to see returns. The $802 million NuUnion is pleased with its progress over the past two years having formed 30 account relationships with a little over $1 million in assets under management, said Chris Day, senior vice president of marketing. NuUnion partnered with MEMBERS Trust Company in 2005.

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