TAMPA, Fla. –MacDill Federal Credit Union has recently planted the seed for its new brand identity and it is growing on members and employees alike.
Effective Sept. 4, the $1.9 billion credit union will be known as Grow Financial Federal Credit Union.
"I've been here 17 years and one thing I continually heard from people although we have well over 1,100 companies in our field of membership is 'Oh I didn't know I could join. I thought you had to be in the military to become a member'," said Grow Financial President/CEO Robert Fisher. "So despite all our efforts to build awareness our name was building a barrier to growth and growth has to happen for any credit union to survive so if we want to grow we have to take down as many barriers as possible and the name is just one of them."
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