NEW YORK — Customers who give students prepaid cards to help meet back to school expenses will have a chance at a free gift for doing so, according to the American Express card brand.
The company announced an in-store gift card promotion last week that will give consumers a $25 free American Express gift card when they purchase two other AMEX gift cards, fill out a rebate form and send it in.
American Express launched the promotion during what it called the second busiest shopping season of the year. Back-to-school and back-to-college spending topped $50 billion last year, according to the National Retail Federation's 2006 Back-to-School and Back-to-College Consumer Intentions and Actions Surveys. Families spent an average of $527 on supplies for children in high school, and $1112 for incoming college freshmen.
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"Families can now get extra purchasing power from their back-to-school shopping," said Stefan Happ, vice president and general manager for, American Express Gift Cards. "American Express has partnered with four of the nation's top retailers, Banana Republic, Old Navy, Gap and Linens 'n Things to offer American Express Gift Card customers greater flexibility when shopping for back-to-school clothing, school supplies, or much needed items for dorm rooms."
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