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New Brand: Federation Rolls Out Brand that Emphasizes Different Aspects of its Mission

The National Federation of Community Development Credit Unions has adopted a new brand that it hopes will help it emphasize its dual roles of helping build up community development credit unions and helping mainstream credit unions explore how to better serve low income members and communities.

By David Morrison | Updated on July 31, 2007

NEW YORK — The National Federation of Community Development Credit Unions has adopted a new brand that it hopes will help it emphasize its dual roles of helping build up community development credit unions and helping mainstream credit unions explore how to better serve low income members and communities.

“Like many credit union organizations, our full name is a long one,” said Executive Director Clifford N. Rosenthal. “The core concept of our association is ‘federation’–independent organizations joining together to pursue common goals. Our new message attempts to reinforce this concept.”

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