WESTBROOK, Maine — Maine, long a minor player on shared branching, has been making big gains, now with 60 locations, thanks in part to a word-of-mouth promotion, it was reported last week.

Three years ago there were six credit unions and 11 locations, said the Maine Credit Union League. Now there are 23 CUs.

"We're in a rural area but our members travel and shop 45 miles away so it's a matter of providing access and convenience to remain competitive," explained Rhonda Taylor, president/CEO of the $57 million Maine Highlands Federal Credit Union in Dexter, located in central Maine.

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