NEW YORK — The National Federation of Community Development Credit Unions has rolled out a new logo that it hopes will better represent its dual mission of both helping CDCUs generally and assisting mainstream credit unions to better serve low income members and communities.
“Like many credit union organizations, our full name is a long one,” said Executive Director Clifford N. Rosenthal. “The core concept of our association is “federation”–independent organizations joining together to pursue common goals. Our new message attempts to reinforce this concept.”
The centerpiece of the Federation's new logo is a multi-colored bridge, arching over the organization's name and its new tag line: “Credit Unions United to Serve the Underserved.” The graphics and text underscore the Federation's commitment to inclusion of all segments of the credit union movement.
The new logo continues the theme of the Federation's Bridge Grant program, conducted between 2004 and 2006, which provided grant funding to “mainstream” credit unions to expand their efforts to reach the underserved, in partnership with community development credit unions (CDCUs) wherever possible.
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