AURORA, Colo. — Credit unions seem at last to be stepping up their youth marketing and financial literacy projects based on new student contact numbers released this week by the National Youth Involvement Board.
“We're quite pleased to see a jump from 9,300 to 9,800 students reached in a year's time,” said John Faries, chairman of NYIB and vice president of accounting and marketing at the $95 million Space Age Credit Union here.
The new stats including a jump in online “presentations” or specific CU school visits and classes will be discussed at NYIB's annual conference Jan. 31-Aug. 3 in San Antonio.
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