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In Member Loss, 'Optiva' a Non-Event, says Iowa CU

How much do members really care about credit union name changes? Like last winter's "Optiva" flap at the $575 million University of Iowa Community Credit Union.

By Jim Rubenstein | Updated on July 12, 2007

IOWA CITY, Iowa — How much do members really care about credit union name changes? Like last winter’s “Optiva” flap at the $575 million University of Iowa Community Credit Union.

“I guess a loss of 24 members out of 50,000 speaks for itself,” said Jim Kelly, the CU’s senior vice president–marketing. That’s how many apparently quit the CU as a fallout from the member vote and re-vote in February on the much-publicized and failed plan to convert to “Optiva CU.”

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