DALLAS — TNB Card Services, the card portfolio purchasing and processing arm of credit union-owned Town North Bank has renovated its card rewards program to make it more accessible and better known to credit unions.
TNB felt that it had made a number of different innovations to its card rewards program over the years that were not getting sufficient attention, explained Dusty Bowers, sales manager for the card processing firm. In addition, the program's previous name, Member Miles, didn't really draw attention to the fact that TNB had made more than travel rewards available.
"Credit unions have always been able to rebrand Member Miles to make it their own," explained Jan Daily, senior vice president for TNB. "But Member Miles was our name for the program and it didn't really convey everything we had to offer credit unions."
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