DALLAS — TNB Card Services, the card portfolio purchasing and processing arm of credit union-owned Town North Bank, has refreshed its card rewards program. The new program, dubbed Rewards2U, can be customized so credit union clients can rename and brand it as their own and will offer a broad arrange of merchandise and services as rewards, according to the firm.

“Rewards have become the price of entry for card programs,” said Dusty Bowers, senior vice president and national sales manager of TNB Card Services. “With the average U.S. household participating in 12 loyalty programs, credit unions can no longer ignore the importance of offering rewards.”

The new rewards program will allow participating credit unions to offer rewards on both credit and debit cards as well as other CU products and services, TNB explained.

“We developed Rewards2U to drive members to use their cards and other credit union products more often,” Bowers said. “A loyalty program not only strengthens members' ties to the credit union, but also drives revenue through increased usage. Rewards2U's flexibility and easy implementation will enable credit unions to boost the performance of their credit and debit cards and entire product portfolio.”