BOSTON — Bank of America is introducing an American Express card that it said will be targeted toward its wealthiest depositors.
Dubbed Accolades, the new card delivers to clients some of the most competitive benefits and features available in a premium card and represents the latest relationship-based offer from Bank of America for its affluent and wealthy clients, the bank said. In order to reward clients for continuing to do business with Bank of America, the bank will rebate the annual fee for its Premier Banking & Investments, Private Bank and Family Wealth Advisors clients.
"As our clients accumulate wealth and their needs change, we will be with them every step of the way, with innovative products to help fulfill their needs and represent what we believe to be the best Bank of America has to offer," said Global Wealth & Investment Management Products Group President John Bahnken. "The Bank of America Accolades card is yet another proof point in our commitment to rewarding clients and deepening relationships through an integrated approach to wealth management."
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Bank of America said it designed Accolades for clients who value the service, rewards and convenience associated with building broader relationships through Bank of America. Cardmembers will enjoy exclusive access to once-in-a-lifetime adventures and experiences, limited edition memorabilia and access to premier events and attractions, along with a broad range of travel offers and upgrades, including privileges at
some of the world's top hotels, complimentary airline companion tickets and emergency medical evacuation.
The card also is designed to ensure clients receive the exceptional service they expect, through a dedicated team of some of Bank of America's most experienced service representatives available around the clock. Cardmembers will also have access to a full-service concierge to cater to clients' wishes at a moment's notice, including event tickets, gift referrals, restaurant reservations, and travel information and assistance, the bank said.
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