ENGLEWOOD, Colo. -- Aimbridge has changed its name to Aimbridge Lending Solutions.

"We have added direct lending solutions and innovative Web-based options to help credit unions excel in the competitive and dynamic lending market," says Steve Bentley, the company's president and CEO.

"Aimbridge Lending Solutions more accurately reflects our multiple products offered through multiple channels and our goal to continue to provide credit unions with the necessary tools to contend in a financial services market where they must continuously compete for their members' business," Bentley says.

Aimbridge has partnered with credit unions and automotive dealers to market auto loans and insurance products since 1984.

The company's new product suite, AimbridgeConnect, offers front-end lending with direct, indirect, and Web-based solutions using an indirect workflow management platform.

The Illinois Credit Union League (ICUL) is one of Aimbridge Lending Solutions' first direct lending suite customers.

"The new reporting capabilities have had the biggest impact," says Philip Curle, manager of ICUL's loan services department. "Instead of entering the information manually, we can simply import the data on the credit card application directly from AimbridgeConnect. It has allowed us to cut down on both processing time

and human error."