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Small and Mid-Size Credit Unions Finding Ways to Thrive with Existing Members

In a time when membership growth has been declining, successful small and mid-size credit unions have been able to mine additional value from existing members.

By Sarah Snell Cooke | Updated on June 12, 2007

LAS VEGAS — In a time when membership growth has been declining, successful small and mid-size credit unions have been able to mine additional value from existing members.

Small and mid-size credit unions, short of merging, need to figure out how to do more to remain relevant in the market. “Economies of scale have been going away,” CUNA Economist Mike Schenk said. Credit unions need to reach $300 million these days to get any real benefits of scale.

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