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Pink Says CUs Need to Move to the Right (Brain) for Success

Americans are looking to move out of the routine in jobs and financial services as industries commoditize in search of meaning and positive experiences.

By Sarah Snell Cooke | Updated on June 12, 2007

LAS VEGAS — Americans are looking to move out of the routine in jobs and financial services as industries commoditize in search of meaning and positive experiences.

Daniel Pink, author of A Whole New Mind, told attendees of CUNA’s America’s Credit Union Conference and Expo last week that the logical, left-brained type jobs are going away as foreign competition and technology increase. Certain jobs that are routine can be automated or moved overseas and certain services, including those in the financial services industry are becoming increasingly automated. “If work is routine, it is disappearing,” he said.

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