BEAVERTON, Ore. — Oregon consumers prefer opening an account at a credit union over a bank by a ratio of 40% to 33% with 27% unsure, according to a survey conducted by the Credit Union Association of Oregon.
The statewide telephone survey, taken by a Portland research firm in early May and whose results were released last week, also shows 33% of the 503 respondents indicate "low cost services/fees" were factors in choosing a financial institution. A total of 32% picked favorable loan rates as a deciding factor.
One surprising finding, though the CUAO said may not indicate any serious trend, showed those 70 and over were the only group least likely to prefer a CU and most likely to prefer a bank.
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