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'Hire Sooner' Is Mantra on Effective Business Loan Launch

SEATTLE -- Though it sounded slightly self-serving coming at a marketing conference, credit unions eyeing a move into business lending were told they need to "hire sooner," get help from the core processor and make sure marketing departments are actively involved before any pre-launch.

By Jim Rubenstein | Updated on June 05, 2007

SEATTLE — Though it sounded slightly self-serving coming at a marketing conference, credit unions eyeing a move into business lending were told they need to “hire sooner,” get help from the core processor and make sure marketing departments are actively involved before any pre-launch.

That message, which also detailed a successful business start-up program at the $1.63 billion Bellco Credit Union of Denver, was voiced by the CU’s director of marketing, Laura Higgins, at the annual Marketing Association of Credit Unions conference here.

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