SEATTLE — Though it sounded slightly self-serving coming at a marketing conference, credit unions eyeing a move into business lending were told they need to "hire sooner," get help from the core processor and make sure marketing departments are actively involved before any pre-launch.
That message, which also detailed a successful business start-up program at the $1.63 billion Bellco Credit Union of Denver, was voiced by the CU's director of marketing, Laura Higgins, at the annual Marketing Association of Credit Unions conference here.
"Use print advertising only for the first go round, avoid the big metro papers and stick to those local neighborhood weeklies to get the word out," cautioned Higgins in suggesting CUs steer clear of expensive TV or newspaper ads.
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