The first question I expect to hear when I arrive in Las Vegas for America's Credit Union Conference & Expo is "why did you change the name?"

Then might come a string, such as:Q: "Was it because of low attendance?"A: "No. We had the strongest attendance at our final Future Forum last year in Orlando than in any year previously."Q: "Was there something wrong with the old name?"A: "No. It was good enough–but it just ran its course."Q: "How can you change names of your conference so easily?"A: "Well, times change rather easily, don't they? We need to be just as flexible as the times…"And so it may go…

The fact is, the America's Credit Union Conference & Expo (getting underway this week at Caesars Palace in Las Vegas)–presented by CUNA–is itself borne from something old–the CUNA Future Forum. But it is so much more than a simple name change. In my eyes, I feel it is the one educational experience that every credit union leader should attend for help in dealing with a myriad of issues facing the movement.