OLATHE, Kan. -- Michelle Young, a former U.S. Central marketing professional, has created marketShare, LLC, a marketing communications firm focused on the credit union market.

According to a release, one of the firm's goals is to help credit unions address everyday marketing issues by providing education material and mainstream marketing ideas tailored to the credit union market.

Young has worked for U.S. Central from July 1999 to June 2007. "Collaboration among credit union providers is a fundamental approach to helping the community thrive. CUSOs, corporates, leagues, associations and third-party providers that help one another will experience more success than just going it alone," said Young.

Interestingly, U.S. Central has been the starting ground for other PR credit union firms. Margaret Blankers, who headed up U.S. Central's communications department for years, also started her own firm, Margaret J. Blankers Public Relations. Lisa Mallow, another former U.S. Central communications professional, works with Blankers. - [email protected]