SEATTLE, Wash. — Des Moines-based Community Choice Credit Union won the top prize in the Marketing Association of Credit Unions' 2007 Awards Competition, which was announced Thursday during the group's 21st annual conference here.
The MACQUEE award, MAC's Best in Show, was given to Josh Cook, director of marketing, and Matt Sheridan, marketing specialist, for Community Choice's “Consolidate Your Bills” broadcast and video spots.
The humorous “Don't Play Games with Your Bills” spots, all done in-house to lower costs, were aimed at promoting growth in home equity loans and increasing overall CU awareness, the CU said.
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