SEATTLE — The soaring costs of media and the sheer number of potential new members to be reached is forcing a doubling of marketing budgets for community charters.
"The days of changing the signs in the branches and issuing statement stuffers are long gone," said Jane Ronnfeldt, vice president of marketing at Numerica CU, Spokane, Wash., in warning senior management that "if you have $50 in the ad budget, you will now need $100."
Ronnfeldt joined by Randy Schultz, vice president of marketing at Weber Marketing Group, Seattle, spoke at a break-out session on "Seven Deadly Mistakes of Community Charter Marketing" at the annual Marketing Association of Credit Unions conference convening here this week.
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