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Maine Credit Union League Steps Up Branding to Combat New Threats

The new co-op ad campaign launched last month by the Maine Credit Union League underscores an urgency faced by CUs everywhere: online providers and new financial players like State Farm Insurance are expanding rapidly into traditional deposit and loan markets.

By Jim Rubenstein | Updated on May 15, 2007

WESTBROOK, Maine — The new co-op ad campaign launched last month by the Maine Credit Union League underscores an urgency faced by CUs everywhere: online providers and new financial players like State Farm Insurance are expanding rapidly into traditional deposit and loan markets.

As a result, leaders of the Maine league said last week they are giving their new “I Save” TV campaign its highest priority ever with a harder-edge branding and advocacy message stressing products, rates and convenience.

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