SALT LAKE CITY — Moving to tamp down interest in a proposed mutual bank conversion of Beehive Credit Union, the Utah League of Credit Unions has launched a "member information" Web site (membershipcounts.com).
Patterned after a similar Web site employed successfully by the Michigan Credit Union League to help turn back a 2006 conversion attempt at DFCU Financial, the site contains a broad range of information on rates, service and ownership benefits designed to discourage Beehive members from voting favorably for the switch.
Management of the $177 million Salt Lake City CU disclosed in March its intent to solicit member approval for a switch based on what it said were severe field of membership and regulatory impediments to branch expansion in its market.
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