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Platinum Brings More Green to One CU

Data is steadily rolling in that demonstrates credit unions with flat or underperforming credit card portfolios can breathe more life into their card programs with the addition of a little Platinum.

By Staff Writer | Updated on May 08, 2007

ST. LOUIS — Data is steadily rolling in that demonstrates credit unions with flat or underperforming credit card portfolios can breathe more life into their card programs with the addition of a little Platinum.

The latest example comes from the $175 million Neighbors Credit Union, headquartered in St. Louis, which reported boosting the outstanding balances of its roughly 6,000 card credit card portfolio by converting most of its Classic and Gold Visa branded cards to a Platinum card program and by implementing a rewards program, according to PSCU Financial Services, the card processing CUSO which helped the CU make the switch and offered the rewards program.

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