WESTBROOK, Maine -- A newly-revamped TV ad campaign launched last month by the Maine Credit Union League now has new urgency for CU advocacy "considering the competition we're facing from Internet providers and outsiders like insurance firms," the head of the league's ad committee said Monday.

"We're very excited about our ads which seek to show the public that credit unions are a better option for financial services than ING or any of the others," explained Gail Richardson, chairman of the league's Statewide Advertising Committee and president/CEO of Midcoast Credit Union, Bath.

Richardson was referring to the growth of ING Direct, the online firm which provides an array of CD, savings and loan products.

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