HELENA, Mont. — "Bob: the Credit Union Guy" is finding some new friends in Montana this month with the Utah-based co-op branding campaign appearing on TV stations across the state as part of a debut ad blitz courtesy of the Montana Credit Union Network.
The 30-second ads on radio and TV represent the first major co-op campaign tried in Montana, dovetailing on the pioneering 2004 venture licensed by the Utah League of Credit Unions and expanded more than a year ago to New Jersey.
"Utah has a fabulous award winning campaign that is affordable in our media markets," explained Beth Satre, the network's director of communications.
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