Andermahr & Co. to Help CUs Market to Hispanics

STOCKTON, Calif. — Credit union marketing agency Andermahr & Company, has expanded its services to include Spanish language translation services and targeted cross-cultural marketing services for the commercial and financial industry. “It has been a long time coming,” said Andermahr CEO Anthony Mannor. “We have been carefully researching and developing the tools necessary to reach out to this community in a culturally relevant and inclusive manner for about three years.” Andermahr & Company is approaching the 40 million people of Mexican, Central and South American heritage living in the United States. “Being in the central valley has been a great help to our efforts,” said Mannor. “It was a natural fit for us. And now what we have developed in Stockton as a community will affect Latino communities all over the country.” According to Mannor, reaching out to this market goes beyond translation services or even bilingual ads.