ANN ARBOR, Mich. — When it comes to creating a satisfying Web experience for consumers, credit unions click.
That's the word from a just-released study of online banking consumer satisfaction by ForeSee Results and Forbes.com, using the methodology of the University of Michigan's American Consumer Satisfaction Index.
The study found "credit unions outperform both large, national banks and community banks in terms of customer satisfaction. Credit union members have the highest customer satisfaction score of the three measured groups. The credit union customer satisfaction score of 83 is a significant 8 percent higher than satisfaction with large banks and a whopping 12 percent higher than the satisfaction score for community banks."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
