BLOOMINGTON, Minn. — In a new twist on advocacy, the $1.1 Affinity Plus Federal Credit Union has launched an "engage the member" program by quizzing members on-site about their knowledge of CU purpose and structure.
The in-your-face arrangement is called the "Participation Member Program" and asks front-line staff using a natural but direct approach to question members on how much they understand, for example, why a CU is able to offer low rates.
"Our senior management has long felt that credit unions like ours really need to get members thinking about who we are beyond, 'credit unions give great rates,'" explained David Larson, vice president of branch services.
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