NORTHVILLE TOWNSHIP, Mich. — Seizing what it calls "an ideal opportunity" to advocate the credit union difference, the Michigan Credit Union League is pressing its media jibe at the planned relocation move of Comerica Bank to Dallas.
In a series of two 30-second radio ads broadcast last week as part of its $2 million 2007 branding budget, the league commercials criticized the Michigan mega bank for its March announcement to move 200 employees and the corporate office to Texas during the third quarter.
In joining a chorus of statewide criticism from Comerica's competitor banks, the league said its commercials focus on the bank's profit motive in pursuing "selfish gains" while abandoning an economically-struggling community.
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