MADISON, Wis. — Rural poor residents in the mountainous countryside of Bolivia are among those the World Council of Credit Unions most wants to reach with its new awareness campaign, according to an announcement from the international credit union body.
As with previous efforts, WOCCU is working with the U.S. Agency for International Development on the attempt.
Though the financial sector is the biggest industry in Bolivia and is an international leader in providing microfinance, it has yet to reach the most underserved areas of the country, WOCCU said. While USAID and WOCCU have traditionally focused on strengthening credit unions and their products in their collaborative programs, the new program aims to unite the financial system to increase Bolivian citizens' access to financial services in these areas.
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