ST. PETERSBURG, Fla. — PSCU Financial Services, the card servicing and processing CUSO for more than 500 credit unions that use the First Data Corp card platform, has won the business of a very big credit union.
The $3.1 billion Citizens Equity First Credit Union (CEFCU) of Peoria, Ill., has selected PSCU Financial Services for credit and debit processing services, PSCU announced.
The move will bring PSCU 97,000 signature debit, 111,000 PIN debit and 45,000 credit accounts, the CUSO added.
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"We have chosen to move our programs to a processor with a strong commitment to the credit union industry and our organization," said Todd Haller, vice president with CEFCU. "Our partnership with PSCU Financial Services will enable us to leverage system synergies, develop personalized credit offerings, and provide 24/7/365 live cardholder service and fraud support with state-of-the-art risk management. "When we evaluated processing alternatives, PSCU Financial Services came out at the top of our list because of the cooperative's proven track record in portfolio management and solutions targeted to the unique needs of credit unions. We are making the move after 30 years with our current provider as we are convinced that PSCU Financial Services has the technology and expertise to help CEFCU achieve greater success as we grow our established credit and debit programs and bring new products to market."
"Large and small credit unions alike will find that our comprehensive credit and debit programs and award-winning member support will help boost activation and usage rates. Our specialists also work with credit union executives to develop promotions and deploy technology for targeted marketing and portfolio management that deliver greater member satisfaction and loyalty," said David J. Serlo, president of PSCU.
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