DENVER — The media push by credit unions to reach a younger audience gets revved up this spring with an aggressive TV/radio/Internet campaign being led by the Colorado and Wyoming Credit Union Associations and targeted specifically to the 18-35 demographic.
Association officials were mum on many of the details of the co-op ad blitz, maintaining focus group research to develop a precise message and branding is still being prepared by a new Denver agency hired in January.
"Our plan is to debut our campaign in the middle of the second quarter with a very different and focused message," explained Karen Morgan, senior vice president of marketing and communications for the two associations managed out of Denver offices. Hired to handle the ad creation and focus research is the Amelie Co., which has done work for Westerra CU and Jeffco CU in Colorado as well as firms in the restaurant, entertainment, and technology fields.
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