WAYNESVILLE, N.C. — Looking for that "hometown" feel in credit union advertising that really raises the profile? And done on the cheap?
Look no further than the $56 million WNC Community Credit Union of Waynesville, N.C. whose guitar-picking marketing manager doubles as on-air announcer, music technician and actor, all the while recording the radio spots from a studio in his home.
"Kent has multiple talents and it sure helps the bottomline since he does this professional grade work right out of his own studio," declared Randall Crawford, president/CEO, in speaking of his marketing staffer Kent Roberts, who joined the CU in 1997.
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