HARRISBURG, Pa. — Though proportionately the numbers remain small, 45 Pennsylvania credit unions have now signed up for "Better Choice," the branded payday loan product launched last summer by the Pennsylvania Credit Union Association.

"Remember, this is a product that takes plenty of internal programming and there are many small credit unions in this state which are a little cautious about getting into something like this," explained Thomas Mies, vice president of lending at the $533 million American Heritage Federal Credit Union in Philadelphia, which plans an April debut of Better Choice.

Better Choice, launched in August 2006 and funded last January with an extraordinary $20 million investment by the state treasurer's office, provides 90-day, $500, 18% loans with a $25 application, a savings feature and counseling.

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