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Washington State CUs Now Plan Extensive Co-Op Ads Numbering 40 Per Week

Saturation co-op advertising by credit unions gets a big boost late this month or in March when Washington State and Alaska CUs undertake a TV campaign featuring a whopping 40, 30-second advocacy messages a week.

By Jim Rubenstein | Updated on February 13, 2007

SEATTLE — Saturation co-op advertising by credit unions gets a big boost late this month or in March when Washington State and Alaska CUs undertake a TV campaign featuring a whopping 40, 30-second advocacy messages a week.

And the Academy Awards show on the local ABC outlet Feb. 25 could be the debut outing for the ad blitz being crafted by a Seattle agency this week in a Los Angeles studio under sponsorship of the 30-member Washington State Co-Op Advertising Committee. On top of the ads, the committee is also forging ahead with an ambitious blogging and branding effort to target young people, particularly women, through iPods, YouTube and various forms of viral and “social media.”

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